Determining the price of your business is more ‘art’ than ‘science’. Although coming up with a price based on a multiple of EBITDA is standard. There are many other areas to be aware of that impact pricing, to a lesser degree.
Who is the buyer—strategic or professional (Venture Capital, Private Equity, Investment Banker). Strategic buyers look for synergies to their existing business. All buyers, however, consider the following factors when determining pricing:
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